Age of The Infopreneur: How Information Products are Quickly Becoming the Internet Marketer’s Goldmine

Joanna Black
5 min readJun 3, 2021

These recent years have changed the way the world works in many ways, especially in digital cyberspace. Perhaps you’ve been sitting at home wishing you had the same opportunities as those rich silicon valley guys. How easy would it be if your skills were as highly profitable as theirs?

What you’ve failed to consider is how changes in the digital marketing world have actually made it possible to turn your dreams into a reality. Now, you can take any skill you have — whether it’s keeping indoor plants alive, mastering organic eating or even building homemade furniture — and turn these ideas into a profitable business. You get to sell a well-cherished asset, your knowledge, by creating ebooks and ecourses that you can sell online to hungry niche markets.

This article will outline what it means to be an “infopreneur”, the advantages that accompany creating digital products, and how you can ultimately make a profit from them.

Why Become an Infopreneur?

Instead of selling physical goods, an infopreneur builds their business upon selling their information-based products. Thus, infopreneurs don’t have inventories, but rather their knowledge and experience to sell in. And there’s a lot of money to be made in doing so!

An entrepreneurial endeavor requires significant time, research and effort to succeed. Likewise, infopreneurs must put in that a similar amount of dedication into preparing a knowledge-based product that many others will benefit from. When done right, selling digital products like ebooks or ecourses can become a lucrative and fulfilling business right from home.

There are also numerous advantages of becoming an infopreneur. The first benefit is that you build your business brand upon your own experience and expertise, meaning you don’t have so many startup expenses to get your business going. Next, there are no geographic restrictions meaning you can work from anywhere and sell your products to people everywhere across the globe. If there’s a topic that you are already passionate about, you can hit the ground running on your product creation efforts.

Benefits of Selling eBooks and eCourses

The cost of starting your online business is relatively low, allowing virtually anybody to become an infopreneur. Similarly, there are no restrictions regarding the timeline of your business growth. You can set your own schedule and work at your own pace.

You can market and capitalize on your own knowledge just by creating ebooks or ecourses. As an infopreneur, you can sell these information products without the typical barriers of geographic restraints. Ecourses are especially appealing because it allows students to learn at their own pace and in their free time. Because of this, interest in ecourses has immensely grown in recent years thanks to the flexibility it provides. And there’s a higher profit margin to be made than just selling non-fiction ebooks.

“The online education industry is poised to become a $325 billion dollar industry by 2025, increasing from $187 billion in 2019,” according to Research and Markets. There has never been a better time to become an infopreneur than now. As the industry continues to grow and flourish, more opportunities will arise to meet countless needs and interests on the world wide web.

The possibilities for niche-specific topics are also limitless. People want to learn a wide variety of things developing new skills and deepening their understanding of anything from building websites, to writing job applications, to home-based vegetable gardening. If you can think of a topic, skill, or hobby that can help many people, there is likely a market out there who wants to learn the latest techniques.

Whether creating a basic ebook to get the learner into the topic, or developing a full-on ecourse to walk them through the entire subject, you can find an endeavor that is perfect for you. The current world situation in 2021 has made the emphasis on online learning greater than ever before.

In fact, Reedsyblog reported that “In January of 2020 alone, USA readers spent a collective $75 million on ebooks, and that was for traditionally published titles alone — add in indie ebooks, and you’re likely to see that figure double. Then, throw in “social distancing” [pandemic] to rocket up demand even further. Ebook publishing shows no signs of slowing down.” If you have a topic in mind then make the most of this opportunity now and throw your hat into the ring! With the potential to make continuous profit for a lifetime, your information product can also unlock possibilities for your entrepreneurial spirit to be unleashed.

How To Profit from Digital Products in Cyberspace

Digital products are inexpensive to create, allowing for greater return-on-investment. You have the freedom to choose how much time, money and effort you will invest in your digital products. Whether you dream of becoming a full-time ebusiness mogul, or simply want to create a passive income stream, the world of digital products is suitable for anyone to venture in.

One reason why you can make a decent profit through selling digital products is they require low investment with significantly high returns. Compared to renting a physical space to create, store and sell your products, your e-commerce business requires little to no overhead, saving you many operation costs compared to physical products. Digital products cost virtually nothing to create and you can borrow content to build your products using Private Label Rights material that you buy for pennies on the dollar. With PLR content you won’t be having to create your information products from scratch or spend a fortune to have them professionally written and designed for you.

Additionally, you don’t need to buy inventory or manually handle shipping costs, a huge savings. Selling ebooks or ecourses online is simple. Statista estimated that “Digital media have a value to the tune of a $199 billion dollar industry in 2020 and growing.”

Taking The Next Steps

Now you understand why selling ebooks or ecourses can be such a money-maker, it’s time to get started! Figure out what type of ebook or ecourse you want to sell, where you’ll find the content — and how you’ll market it online. Again, you’ll want to look into Private Label Rights content that offers done-for-you information products at killer prices. And you’ll find plenty of hot topic niches to choose from with PLR companies. Almost any type of digital product can be created for you, while adding your own personal touch.

Ultimately selling information products from your own dedicated sales sites is a profitable and rewarding online business opportunity. It’s a low-cost, low-risk business opportunity that has a huge upside! You can earn a lot more by taking control of the selling process rather than listing on competitive bookstores like Amazon Kindle and paying 30% in royalties on every sale.

Learn how marketing your knowledge and expertise on any hot topic can increase your personal revenue and turn you into an Infopreneur when you grab a copy of my cutting-edge guide, “The Digital-X Product Formula.”



Joanna Black

Content Creator, Indie Author and Attraction Marketing Enthusiast. Ms. Black posts product reviews on top-rated brands in alternative health @